AREAS OF RESEARCH

• Organizational Behavior
• Human Resource Management
• Marketing Management
• Advertisement Salesmanship and Sales Force management

RESEARCH PUBLICATIONS

The Department of Business Administration is at the forefront of business research, contributing valuable insights and advancements across various domains of Business Administration. Our research publications span a wide range of topics, reflecting our commitment to addressing contemporary challenges and exploring new opportunities in the business world.

APPROVED RESEARCH GUIDES

RECENT RESEARCH PUBLICATIONS

• Pullulating & Irreparable Harm of Stress among Students, Prem Knowles S Mohan Kumar, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 21, Issue 3. Ser. II (March. 2019), PP 01-03
• Influence of E-learning in Training & development system and Organizational study, Prem Knowles S, Ebron Shaji,S. MohanKumar, Quest Journals, Journal of Research in Business and Management, Volume 7 ~ Issue 2 (2019) pp: 49-55 ISSN(Online):2347-3002
• A study on micro, small, medium entrepreneurs’ awareness Level towards the government purchase policies for MSME, T. SelvakumarS. Mohankumar, IMPACT: International Journal of Research in Humanities, Arts and Literature ISSN(Print): 2347-4564; ISSN(Online): 2321-8878; Volume: V; Special Issue 04; April 2019
• GeemonKorah, Mohankumar Black Pepper Price and its Determinants: A Panel Data Analysis using different estimators, Contemporary issues in Business and Government, 27(3), April 2021; Category - ABDC C and Web of Science Emerging Sources Citation Index; ISSN: 1323-6903
• GeemonKorah, Mohankumar Modelling the Relationship between Black Pepper Price and its Determinants for Half a Century Period using Panel Quantile Regression: Turkish Journal of Computer & Mathematics Education, 12(11), May 2021, Category – Scopus Q4, ISSN: 1309-4653
• GeemonKorah, Mohankumar Nexus between Black pepper price and its determinants for half a century period, The Empirical Economics Letters, 20(Special Issue 4), August 2021, Category: ABDC C; ISSN: 1681-8997
• GeemonKorah, Mohankumar Impact of Covid -19 on Black Pepper Price in Select Countries, Vidyabharathi, international interdisciplinary research journal, October 2021, Category: Web of Science: ISSN: 2319-4979
• Employee Competency and Work Performance – an empirical study, K. Karthikeyan, Dr.B. Vimala, International Journal of Research and Analytical Reviews. e-ISSN; 2348-1269.July 2021, Vol-8, issue 3, ijar.org
• Work –life balance of employees in Electronic Industry in Chennai and Bangalore based on Age and Gender,B. Vimala,S. Mohankumar,July2019,International Journal of Scientific & Engineering Research ,ISSN:2229-5518,Vol-10,Issue -7,1017
• Edited a book entitled ‘Business Transformation; Current Practices and Future Potential [Indo -Sri Lankan Perspective] B. Vimala Dr. Bharathy Kennedy and Dr. Nadarajah Rajeswaran by Empyreal Publishing House.ISBN ;78-81-962196-6-7, First impression on MAY 2021.