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The B.COM(CA) Department research publications span a wide range of topics, reflecting our commitment to addressing contemporary challenges and exploring new opportunities in the business world. Here is an overview of our research publications.
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FACULTY NAME |
PUBLICATION DETAILS |
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Dr.T.Nagananthi |
Consumers Brand Preference and Buying Behaviour of Cosmatic Products at coimbatore City, Intercontinental Journal of Marketing, Jan 2016, 2321.0346, www.icmrr.org |
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Dr.T.Nagananthi |
Financial Intermediation, Liquidity,Systematic Crises and Policy, International Journal of Multidisciplinary Research, Aug-16, 2349.8684, www.isra.org |
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Dr.T.Nagananthi |
Role of District Industries Centre in Facilitating MSME for availing Bank Loan In Vellore International Journal of Research in Humanities Arts and Literature, Nov-16, 2347-4564 www.impactjournals.us |
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Dr.T.Nagananthi |
A Development Study on Financial Planning Profiles OF Households in Vellore City of Taml Nadu, National Journal of Multidisciplinary Research and Development Apr-18, 2455-9040, www.nationaljournals.com |
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Dr.T.Nagananthi |
Financial planning & practices among households in velloredistrict, International Journal for Research in Engineering Applications and Management , May-18, 2454-9150 http://www.ijream.org |
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Dr.T.Nagananthi |
Growth of Air Cargo Business Criterions considered by Passengers in Selection of Airports Functioning in Tamil Nadu, International Journal of Analytical and Experimental Modal Analysis ,Jun-19, 0886-9367submitijaema@gmail.com
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Dr.V.Nirmala |
Consumer brand preference towards health drink products in tirupur city, International journal of scientific research(peer reviewed journal, Apr-16, VOL.5, ISSUE.4, ISSN.NO.2277 -8179, www.ijsr.COM |
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Dr.V.Nirmala |
A study on cosumers attitude & perception towards health drinks products, Paripex - indian journal of research, Aug-17, VOL.6, ISSUE.8, ISSN.NO.2250-1991 www.paripex.com |
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Dr.M.Kalaiarasi |
Customer satisfaction and purchase behaviour of tata nano car a study with special reference to tirupur district, International journal of scientific research(peer reviewed journal) APRIL 2016, VOL.NO.5, ISSUE.4, ISSN.NO:2277-8179, www.ijsr.com |
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Dr.M.Kalaiarasi |
Competitive advantages of tata nano car., Paripex - indian journal of research, aug-17, vol.6, issue.8, issn.no.2250-1991, www.paripex.com |
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Dr D.Rupadevi |
Impact of television advertisement on children food products, Asian Research Journal of business management, 2016 feb, Vol.no.3, page.no.73 – 81ISSN.NO.2321-9246 https://www.ajouronline.com |
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Dr D.Rupadevi |
A study on impact of televisonadvertisement on children food products with special reference to tirupur district, International journal of recent trends in management, commerce, Accountancy, Economic , Public Administration, Politics , Law & Allied Researches, Jun-17, vol.no.4(14), page.no .75-83, https://ijrcms.com |
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Dr.N.Sathya |
Service quality perception of new generation private sector banks in tirupur city - an empirical study, International journal of Research, Sep-21, vol.no.8, issue.9, ISSN NO. 2348-795X, https://ijrjournal.com/index.php/ijr/article/view/167 |
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Dr.N.Sathya |
Service quality ofnew generation private sector banks in tirupur city, Journal of emergingtechnologies and innovative research(JETIR), Mar-20, VOL.7, ISSUE.3, ISSN.NO.2349-5162, http://www.jetir.org/papers/JETIR2003163.pdf |